Speaker Profile

Mrs Yin Robards is the Deputy Head for Australia and New

Zealand for Investment Promotion at Invest Hong Kong, the

HKSAR Government Department responsible for attracting and

facilitating foreign direct investment into Hong Kong. Yin joined

the Invest Hong Kong Sydney office in 2011 and has since

assisted many Australian and New Zealand companies in

establishing successful businesses in Hong Kong.

Prior to this Yin worked at the Hong Kong Trade Development

Council Sydney office facilitating and promoting trade between

Hong Kong, Australia and New Zealand. She holds master's and

bachelor's degrees in marketing and business, and before

moving to Australia worked within the media industry

promoting the CNN brand and managing broadcast affiliate

relationships at Turner International Asia Pacific Ltd in Hong

Kong (a Time Warner company).

Invest Hong Kong:

Invest Hong Kong's vision is to strengthen Hong Kong's status as

the leading international business location in Asia. Our mission

is to attract and retain foreign direct investment which is of

strategic importance to the economic development of Hong

Kong.

Invest Hong Kong is the Government of the Special

Administrative Region of Hong Kong’s foreign investment

attraction agency. As a government department, our role is to

assist companies expand and set up businesses in Hong Kong

either to capitalise on the thriving domestic market or as an

entrepot to Asia. We provide a free, comprehensive and

confidential service to such companies which can include

assisting a company develop its business plan for Hong Kong by

providing up-to-date information on relevant industry sectors

and business opportunities, regulatory and structural

considerations, and latest economic update in Hong Kong.

Specialties: Fintech, Insurtech | Artificial Intelligence | Big Data | Loyalty Marketing | CRM | Data Analytics | Digital Marketing | New Business Development | New Product Development