Coming from the banking and fintech industry, he focused on ecosystem development, marketing, tokenomics, product vision and strategy and user acquisition and growth in the blockchain space since 2017. At one point he managed a community of 500k, spanning across 12 language groups.
He also is a technical writer and former journalist, with hundreds of articles to his name on Cointelegraph as a feature and news journalist, and was Editor-In-Chief for Scott Melker (The Wolf of All Streets).
He then turned his focus on the NFT space from 2019 before moving into DeFi. He has helped launch projects for Mike Tyson, Steve Aoki, LaMelo Ball, and advises for a number of projects including athletes from the US Olympic team, MMA, NFL, NRL, and other sports.
That year, he also founded Ruby, an e-commerce software startup. He is currently working with RockX, one of Asia’s largest staking and tech platform with almost $1b AUM to be a leader in the DeFi space and enter the NFT sector.