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- 30 Nov - 1 Dec 2022
- SMC Conference Centre,
- Goulburn St, Sydney.
- Count down to event
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Helen is a MarTech and RetailTech founder, with extensive experience in both startups and launching ventures within large enterprises. Helen is currently the managing director of Cheddar, a brand and deal discovery platform developed by CommBank’s venture-scaler,x15ventures. Cheddar provides cashback offers from over 800 brands, powered by AIpersonalisation and designed for a mobile-savvy generation of shoppers.
Prior to joining Cheddar, Helen worked in senior marketing and growth roles, both in agency and client side. These included blue-chip brands like IBM, ING DIRECT, Discovery Channel, Audi Australia and Westfield, before founding Westfield's first greenfield tech venture.
Helen also runs an e-commerce small business, as well as advising and mentoring startup founders to accelerate growth opportunities pre-Series A.
ABF Events (ABF) is a premier business platform dedicated to supporting entrepreneurs, business owners and professionals in the Small & Medium Enterprise (SME) sector seeking to start, expand or transition their business domestically or across the Asian markets.
ABF’s strategically focused events, extensive media channels, business services empower and connect the Australian SME sector across all industries to critical market trends, solutions, insights and unique networking opportunities to refine their development strategies and engage with business partners ABF Events has excellent sponsor, partner and exhibitor event-media packages across all events.
ABF Events (ABF) is a premier business platform dedicated to supporting entrepreneurs, business owners and professionals in the Small & Medium Enterprise (SME) sector seeking to start, expand or transition their business domestically or across the Asian markets.
