Helen is a MarTech and RetailTech founder, with extensive experience in both startups and launching ventures within large enterprises. Helen is currently the managing director of Cheddar, a brand and deal discovery platform developed by CommBank’s venture-scaler,x15ventures. Cheddar provides cashback offers from over 800 brands, powered by AIpersonalisation and designed for a mobile-savvy generation of shoppers.
Prior to joining Cheddar, Helen worked in senior marketing and growth roles, both in agency and client side. These included blue-chip brands like IBM, ING DIRECT, Discovery Channel, Audi Australia and Westfield, before founding Westfield's first greenfield tech venture.
Helen also runs an e-commerce small business, as well as advising and mentoring startup founders to accelerate growth opportunities pre-Series A.