CommBank SmallBiz Week is Australia’s largest and most anticipated SME event of the year!
The three-day program is packed with events and functions specifically designed for small-to-medium businesses to take strategic action to improve their businesses, to learn from industry experts, meet best in class vendors/suppliers, celebrate Australian small business and network to build important relationships.
CommBank SmallBiz Week 2023 will be held on 23 – 25 May at Marvel Stadium, Docklands, Melbourne.
This year’s interactive forum and sessions will deliver relevant insights, case studies and market intelligence on how to win business, help navigate critical challenges, and how to shape your own business strategies and future decisions.
Some of the topics covered include:
Growing a business with ZERO budget
Join this keynote for an insightful keynote from the CEO of The Party People, a successful family business that grew from humble beginnings to become a thriving retail empire. Learn how they pioneered in retail without a massive investment, became Google’s first advertiser, and leveraged business hacks to grow without spending a dime.
- How The Party People scaled their business with zero budget
- The lessons learned from becoming Google’s first advertiser
- Business hacks most companies are not using to grow their business without it costing a cent
- Practical tips for bootstrapping your business and achieving success
Starting a business from scratch
Join this keynote as we hear from a renowned entrepreneur who started their own successful business from scratch and scaled it to new heights. This keynote will inspire and educate attendees on the process of turning an idea into a thriving business.
- Identifying and validating a market opportunity
- Building a strong team and company culture
- Finding and securing funding
- Scaling a business sustainably
- Navigating challenges and obstacles along the way
Maintaining market fit: the keys to long-term profitability
Join this keynote for an engaging keynote from a major marketing leader and CMO on maintaining market fit in today’s ever-changing business landscape. Discover the key strategies for success, including:
- Knowing your customer: Understanding their needs and preferences to deliver targeted marketing messages and personalized experiences.
- Positioning for success: Identifying your unique value proposition and communicating it effectively to your target audience
- Responding to market shifts: Staying agile and adaptable to changes in consumer behaviour, industry trends, and emerging technologies.
- Disruptions and emerging trends: Embracing disruption and leveraging emerging trends to stay ahead of the competition and maintain market relevance.
Why you should be obsessed with your customers
In today’s competitive market, it’s more important than ever to put your customers at the centre of your business strategy. Join our panel of experts as they share their insights on why customer-centricity is the key driver of growth and profits. We’ll explore the latest trends, strategies, and best practices for building a customer-obsessed culture and delivering exceptional customer experiences.
- How customers can make your brand go viral and drive profits
- How to use customer data to drive business decisions
- Best practices for gathering and using customer feedback to drive innovation
- Examples of companies that have successfully embraced customer obsession
- The role of technology in enabling a customer-centric business model
The Future of Work: how AI and emerging tech will change business
Join this panel discussion with leaders in emerging technology to discover how automation and AI will affect your business. Are you tired of wasting hours on manual tasks? The future of work is here and it’s all about embracing technology to get your staff working on big-picture ideas and strategy instead of repetitive tasks. Get ahead of digital trends and solutions, learn about the skills required for success, and explore strategies for implementing a digital culture.
- Explore the latest trends in automation and AI
- Learn about the skills required for success in a digital world
- Discover strategies for implementing a digital culture in your organization
- Get ahead of the competition by embracing emerging technology
- Network with industry leaders and innovators